Keeping Up With The News While Being Off Social Media

I’m giving up social media for lent again. During a global crisis. Here’s why that’s actually better for staying informed.

Drew HawkinsMarch 2, 2022Comment

"Act Locally"

A lot of times, especially this week, it’s hard to not be depressed. It’s easy to be overwhelmed by the bad and feel helpless in that moment. What difference can you make?

Drew HawkinsFebruary 25, 2022Comment

Making Re-Decisions

You don’t need a specific turn of the calendar or time of day to start over. You can do it whenever you want.

Drew HawkinsFebruary 22, 2022Comment

Marketers: Don't Forget the Basics

Slowing down up top to think feels like a waste of time when you have so many tasks ahead of you. But I promise, focusing on the marketing basics will save you a lot of time and money in the long run.

Drew HawkinsFebruary 9, 2022Comment

Building a martech stack is a culture change, not just a tech one

Getting a new martech product stood up takes a highly specialized skill set to get it right. What’s overlooked, too often in my opinion, are the people.

Drew HawkinsFebruary 1, 2022Comment

What We (Marketers) Should Learn From That PBR Tweet

We all should have to realize that the stakes of our behavior are often higher than we’d like to admit. Corey Smale is self-aware enough to realize it. We’d be good to realize it too.

Drew HawkinsJanuary 20, 2022Comment

It's Possible To Move Fast Without Breaking Things

There’s a balance between being efficient without being fast for speed’s sake is the sweet spot. That’s where flow is. And it’s a lot of fun when you can find it.

Drew HawkinsJanuary 18, 2022Comment