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Could caring less about your job make you better at it?
Could caring less about your job make you better at it?

We should absolutely care about the time we spend at work. We want to be great. Just don’t let work become the total sum of your identity.

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Drew HawkinsSeptember 26, 2022Comment
That time Whiteboard Geeks had me on their Digital Marketing Master podcast
That time Whiteboard Geeks had me on their Digital Marketing Master podcast

I was on a podcast a long time ago. Totally forgot about it until today.

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Drew HawkinsSeptember 26, 2022Comment
Career fulfillment? Forget passion. Find that one thing you're good at.
Career fulfillment? Forget passion. Find that one thing you're good at.

Don’t stress over finding your passion. Find out what you’re good at. It’s easy to be passionate about things we excel in.

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Drew HawkinsAugust 30, 2022Comment
Is this the best product demo ever?
Is this the best product demo ever?

Sometimes weird works.

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Drew HawkinsAugust 22, 2022Comment
How My Five-Year-Old Taught Me How To Live This Summer
How My Five-Year-Old Taught Me How To Live This Summer

Fearlessness. Learning as much as possible. Every challenge and opportunity. Just a few things I learned from my daughter this summer.

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Drew HawkinsAugust 10, 2022Comment
Lessons I've Learned Building a Martech Stack
Lessons I've Learned Building a Martech Stack

Building a marketing technology stack is constantly fighting the tension of short-term wins with laying a foundation for future success.

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Drew HawkinsMay 23, 2022Comment
Was This Luxury Diaper Ad Worth It?
Was This Luxury Diaper Ad Worth It?

Was Goop’s PR stunt around a luxury diaper a successful campaign? It depends on how you define success.

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Drew HawkinsMay 18, 2022Comment
Reading "Out of Office" Will Make You Think Bigger About Flexible Work
Reading "Out of Office" Will Make You Think Bigger About Flexible Work

If you’re looking for a book to learn how to be more productive from your home office, there are better books for that. If you’re looking for ways to think differently about managing a team remotely and designing your life around the new realities of work, this is a fantastic resource.

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Drew HawkinsMay 14, 2022Comment
What Could Marketers Learn From Conspiracy Theories?
What Could Marketers Learn From Conspiracy Theories?

I don’t endorse conspiracy theories or unhealthy digital rabbit holes at all. But we can learn something from everyone. Even conspiracy theorists.

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Drew HawkinsApril 20, 2022Comment
How To Move From "Order Taker" To "Strategic Partner"
How To Move From "Order Taker" To "Strategic Partner"

Positioning yourself as a strategic partner is a great path for career advancement. Before you can do that, you have to prove yourself as a reliable task manager. How do you make the jump from one to the other?

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Drew HawkinsApril 11, 2022Comment
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