Up-and-Coming Digital Marketer? Come Work With Me!
A couple of weeks ago I wrote about my new role leading digital marketing at a global law firm. One of the more fun parts of the job? Bringing on new teammates!
Why would a rising digital marketer want to work at a law firm?
I posted about my own experience, which is a good look at a digital marketer’s perspective at legal marketing.
To be totally transparent, it’s been much more interesting than I anticipated going into this experience. Womble Bond Dickinson isn’t just any law firm. It’s a global law firm that does a lot of interesting work in technology, privacy and intellectual property. If you have any interest in the tech space, legal is a really fascinating spot to watch how discussions about privacy and security play out.
We also get to work closely with colleagues over in the UK, where we have offices in places like London, Edinburgh, Bristol and others. This is my second company working with British counterparts and it’s always a great learning opportunity to see how marketing differs so much between our two countries. Not to mention, you get to work with a law firm during Brexit…opportunities coming out of that will be far from boring.
An Opportunity To Dabble
The one thing about digital marketing, that’s both fun and challenging, is navigating all the existing and rising channels in the space. Especially earlier in your career, it’s hard to nail down what area you like the most and want to specialize in. This role will provide someone the opportunity to really dabble in a lot of areas in digital: social, web, SEO, ABM, marketing automation, etc. Some areas of digital we’ll be building from the ground up, which provides the opportunity to not just own something…but to build something at scale. The exposure to a lot of different areas of digital will provide whomever joins us the ability to discover what they love most in digital and eventually lean into it as a specialty.
Other Perks
What are some of the other perks of working at Womble Bond Dickinson?
Great office space in Atlantic Station
A really great team of people to work with every day; the Atlanta office is really fun
Great work/life balance
Opportunity to work for a global brand, one of the top 100 law firms in the world
Have a lot of responsibility very quickly
What Am I Looking For?
First off, someone passionately curious about marketing. If you love to learn and are a self-starter in terms of staying on top of both best practices and new trends in digital strategy, you’re a great fit. Digital is a rapidly changing space and it’s a team effort to stay ahead of the game.
Proactive people should also apply. We aren’t looking for order takers. Our team is looking for someone who wants to grow into the role of a strategic partner. If you are the type of person who sees an opportunity to get something done and does it, we’d love to have you.
Also, highly organized. We are one marketing team serving a lot of attorneys and numerous sectors and service lines. It’s like we’re an internal agency with a lot of clients. There’s plenty to juggle and a lot of projects going on in tandem. If you have the ability to stay on top of deadlines, dot your Is and cross your Ts, this is for you.
I’m In! What’s Next?
If you’re interested, feel free to contact me directly. I’m happy to take your resume direct and setup a conversation. If this isn’t for you but you know someone who would be a great fit? Feel free to make an intro or send me their name! Happy to connect with the marketing community here in Atlanta.
Check out the full job description either here on our website or from the copy/paste below. I look forward to hearing from you!
Digital Marketing Coordinator
Womble Bond Dickinson (US) LLP, a transatlantic law firm with more than 1,000 lawyers based in 27 US and UK office locations, seeks a talented and self-starting Digital Marketing Coordinator in our Atlanta, GA office. This role will have responsibility supporting of our digital efforts, including and not limited to, the firm’s web presence, social media and marketing automation. The Digital Marketing Coordinator work under the supervision of the Director of Digital Marketing and in day-to-day collaboration with the other members of the firm’s Client Services Department. The ideal candidate will be self-motivated, curious, energetic, and detail-oriented.
Responsibilities:
Serve as the main point of contact handling day-to-day website updates, working in collaboration with the marketing team and other key stakeholders in the firm
Support the digital marketing team with pieces of social media management, internal social advocacy, email marketing and other channel strategy needs
Implementation of lead nurturing programs including lead scoring, setting automation triggers and follow-up information with the business development team
Work in collaboration with the firm’s content team to develop a content calendar that aligns with social and email marketing imperatives
Requirements:
1-4 years previous digital marketing experience
Hands-on experience using content management systems (Drupal preferred but not required)
Experience working with email marketing using an enterprise-level marketing automation platform (Pardot, Marketo, Hubspot, etc)
Social media management experience including some strategy, content calendar development and reporting
Demonstrated ability to meet deadlines and manage simultaneous priorities, working independently or as part of a team
A self-starter and learner who proactively keeps an eye on best practices and new ways of working
Proficiency with Microsoft office applications (Word, Excel, PowerPoint) and Adobe Acrobat
Ability to work collaboratively in a team environment with a client service focus
Bachelor’s Degree in marketing, communications or other related field